How To Improve Your Personal Selling Ability:
When a person wants to improve their personal selling ability, they beleive that What you say, how you say it and when you say it can have a very big impact on the actions that someone takes when you are trying to sell a product. Essentialy this is true, your selling ability and communication skills can be the corner stone to your success in any business.
The words you say however are not the primary focus in an effort to fix your personal selling ability and skills. When talking to someone in an effort to provide them with reasons to buy your product; your body language accounts for over 70% of your communication, your tone of voice 20% and the words you actually say for only 10%.
This may seem shocking at first but many of us relate to this every single day. Many of us have had that teacher that put us to sleep with his mono tone lectures or have been infuriated by someone because they would not look at us directly when speaking to us. We have found people suspicious because of their body posture or have smiled when someone has smiled at us.
Imagine going into a sales shop and asking for a bit of information from a guy lying in a bed, with his back turned to you. Not ideal and its not going to generate a sale. Although extreme, many of these small tendencies should be addressed when thinking about improving your personal selling ability before you focus on what is actually said.
As another example; think of the phrase “stop it”, said jokingly will have someone laughing and said with authority can have an altogether different meaning.
Eye contact and a cool and confident posture will do wonders for your overall impression, not to mention an excited tone of voice and a smile. Vary your speed of conversation and put emphasis on certain things in order to display their importance. To practice your body language stand in front of a mirror and try talking without sound, what gestures can you use to communicate the words that you are trying to say. Your selling ability is more dependant on these forms of quiet communication than the actual words that are said.
Get these right and you are halfway to giving people reasons to buy your product.
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