Media Recognition For My Internet Marketing Efforts
Over the last couple of years i have been responsible for developing and implementing the internet marketing strategy at Gulf Air.
I was quite flattered recently to be asked to speak at Internet World which unfortunately i could not attend because of a delay with the passport office, however nonetheless we did manage to get a bit of coverage regarding what i have achieved. and i just wanted to share this achievement that was placed in the media.
Read about the article in the Gulf Daily News
or on AME info
Essentially the content in the media was as follows:
Gulf Air Logo
MANAMA: Gulf Air has showcased its leadership in Internet marketing at a top exhibition in the UK.
The ‘Internet World’, Europe’s longest running event for digital marketing and online business, was held in London.
A case study was presented, illustrating how traffic to www.gulfair.com has significantly increased and sales have thrived due to innovative methods in the field of Internet marketing, namely pay per click (PPC), advertising in search engines (like Google), search engine optimisation and the pioneering work on social networks like the Gulf Air fan page on Facebook
Gulf Air has achieved an increase in online sales of more than 300 per cent last year despite a negative trend across the industry.
This year’s sales are following the same, steep trend, especially from Bahrain, Kuwait and the UAE.
“Our efforts are certainly reaping dividends with online sales rocketing, resulting in substantial savings for the airline.
“Being showcased at IT World is a huge boost and reinforces our place as one of the leading companies in the Middle East in the field of internet marketing,” -Head of eCommerce – Gulf Air
