The Money-Time-Security Blog

When a person wants to improve their personal selling ability, they beleive that What you say, how you say it and when you say it can have a very big impact on the actions that someone takes when you are trying to sell a product. Essentialy this is true, your selling ability and communication skills can be the corner stone to your success in any business.
The words you say however are not the primary focus in an effort to fix your personal selling ability and skills. When talking to someone in an effort to provide them with reasons to buy your product; your body language accounts for over 70% of your communication, your tone of voice 20% and the words you actually say for only 10%.
This may seem shocking at first but many of us relate to this every single day. Many of us have had that teacher that put us to sleep with his mono tone lectures or have been infuriated by someone because they would not look at us directly when speaking to us. We have found people suspicious because of their body posture or have smiled when someone has smiled at us.
Imagine going into a sales shop and asking for a bit of information from a guy lying in a bed, with his back turned to you. Not ideal and its not going to generate a sale. Although extreme, many of these small tendencies should be addressed when thinking about improving your personal selling ability before you focus on what is actually said.
As another example; think of the phrase “stop it”, said jokingly will have someone laughing and said with authority can have an altogether different meaning.
Eye contact and a cool and confident posture will do wonders for your overall impression, not to mention an excited tone of voice and a smile. Vary your speed of conversation and put emphasis on certain things in order to display their importance. To practice your body language stand in front of a mirror and try talking without sound, what gestures can you use to communicate the words that you are trying to say. Your selling ability is more dependant on these forms of quiet communication than the actual words that are said.
Get these right and you are halfway to giving people reasons to buy your product.

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muneer1 Uncategorized Sales articles, tone of voice

Many people often wonder what is important when trying to make sales, is it the building of a relationship or is it focusing on making the sale. Well why does it have to be just one or the other? If you built a relationship without making a sale, in round numbers this is worth a zero to you.

However if you make a sale without cultivating the relationship, the next call can be even more difficult than the first. When making a decision to acquire a product, a customer will expect you to be a person that they can connect with.

With relationship selling you become someone’s business friend, someone they can turn to when they have problems or need answers. Ultimately this enables you to come into a position where you are their trusted and preferred source of information. This can be a very powerful position that should not be taken lightly. While possibly a lucrative position, it is so with good reason, they trust you to do what is right by the customer and offer them sound advice. Doing otherwise can mean failure on your part!

Ultimately how are you perceived by your customers? Do they look at you as a persuader convincing them to buy, or as a partner ensuring that they get the result that they want? Backing a product you truly believe in will also have a big part to play in this game. Also it is important to note that what you do and how it is perceived is not necessarily the same thing. Always try and see what you are doing from the point of view of the customer.

The balance of making people happy and generating profits is a constant balance, ultimately you need to keep adjusting to allow a profitable equilibrium. The last thing you want is happy customers and no profits, otherwise you would be a charity or a church. But there is no way that you can get profits with unhappy customers.

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muneer1 Uncategorized Sales articles, sales tips