Importance of Planning in SEO
Alright just as a quick and dirty guide to SEO- Search Engine Optimisation,
I will just talk about the basics of trying to get to the top of google, and then the planning process that goes behind it:
First the main fundamental concept that you have to understand:
1. You are ranked based on your technical specifications, how you design your website, the keywords on your website etc.
&
2. You are ranked based on your popularity on the internet. Google judges that by seeing how many websites are pointing back to you!
Now too many people focus on one or the other; you need both & a good strategy to get there!
The first essential step is planning!
Choose a term that you would like to get into the top for;
so let us say i have an internet home based business that is available all over the world;
The first step of the process is doing my research to find out what keyword i would like to optimize my website for;
so go to google and type in internet home based business – there are 21 million results!
NOT SOMETHING YOU WANT TO COMPETE WITH!
Now what you need to do is try and find a term that has traffic but not too many organic results. So go to google sandbox and type in different keywords. Make sure they are searched (please note, the competition indicator tells you how much competition there is on adwords- which is not really relevant).
Once you have a specific keyword that people do search for, then go to google and see how many results show up for that term. (that is your competition in SEO). The less competition, the easier it will be, to get to the top!
The goal is a term that is searched for but not too many results show up for- try for at least 500, 000 general and about 12,000 exact- (hint: you search for exact terms by putting “quotation marks around your search term”
Let us go back to my previous example: Instead of optimizing for making money online, i optimized a website for make money Bahrain,
this was a term very relevant to my business and the country i live, it was something that people searched for, and it was something that had less than 550,000 general results!
I planned chose carefully then executed, please note, do it the other way around and you will shoot yourself in the foot! Once you choose your term, we will get to stage 2, designing the page, but as far as the choosing of keywords is concerned, do this step well, and your job becomes SOOOO much easier!
Just as a side note, you may be interested to know that i have embarked on my next ambitious optimization attempt which is more global, which is for the term ethical business opportunity
Check out the difference: business opportunity= 47,400,000 results (yes 47 million!!!!)
however my new project: ethical business opportunity: 853,000 results & only 9000 exact results!
Will keep you updated, just in the planning process at the moment.
To your success,
Muneer
